Sam Edelman
New York, New York
Sam Edelman is a women’s lifestyle brand devoted to an irreverent and whimsical style, inspired by timeless American elegance that bridges the gap between aspiration and attainability to define modern luxury.
Throughout my time as an Art Director at Sam Edelman, I worked as part of the in-house marketing department to ensure all creative was up to brand standards. I was also responsible for all digital design and marketing creative for the Circus by Sam Edelman brand where I regularly designed email blasts, promotional materials, and website refresh designs.
The Sam Edelman Times & The Circus Post
A trend book inspired by the NY Times Sunday Styles and the NY Post
The Land of Enchantment
Trend book and postcard design for the collection inspired by Georgia Okeffee and the desert.
Matcha & Mani’s Event
Invitation design, social assets, coffee bar menu and branded collateral for a philanthropic in-store event.
Circus by Sam Edelman | Digital Design
Digital design and marketing creative for the Circus by Sam Edelman brand
